Fluid Flair are a Chattanooga-based t-shirt brand run by two running moms (well seeing as I’m British they’re running ‘mums’ but let’s not let one letter cause a transatlantic scuffle). Inspired by their own experience, including running half and full marathons, Julie and Amy want to share the highs and lows of their sporting endeavours with marathon mad mothers around the world. These two are a perfect example of ‘multi-tasking’, a skill that’s usually attributed to women (although right now the guy writing this post is making tea for the builder, working on his latest artwork, arguing intermittently with some drain inspectors in the street by the nearby church, talking on the phone to the local council and emailing his GF. Still, that’s just me I suppose :p ).
Building on a love for fitness and fashion, what began as a hobby is quickly building into a full-time business for these two feisty mums. They really understand their market and it shows, with colourful and cute designs, quality printed on super soft tees suitable for running, a night on the town, or even lazing around the house (if you ever get the time). There’s a real community feel to Fluid Flair’s site, they actively encourage their customers to set up small fun run groups with other mothers, to hook up at their Facebook page and even receive free tees for all their hard work.
If you want to show the world you are the mother of all runners then take a look at these for starters…
Fly Girl Tee

Very cute, the design almost looks like a piece of patchwork and a nice spin on a familiar phrase, it’s reduced from $24 to just $15 right now and is available in sizes S-L here.
She Goes A Mother Mile Tee
A play on words and a cool subdued retro style, the ‘She Goes A Mother Mile’ tee is available at $20 (reduced from $34) in S-L sizes here.
Runnin’ Groovy Tee

Now this as niche as it gets, running mums with a penchant for the Psychedlic Era should love this one, there’s another hippyish tee called Peace Love and Run in case you want to double your groovy quota. A cute design, I’d like to see it printed on a ‘less busy’ t-shirt and perhaps scale up the image to fill more of the tee. Still I am sure it sells well as it is. You can buy the Runnin’ Groovy tee for $25 (reduced from $36) in sizes S-L here.
For more running mom tees visit www.fluidflair.net.